Hibernate Brand Refresh: A Journey of Transformation
Unleashing Optimal Sleep as a Competitive Advantage for High Performers
My Role
Design Lead, Brand Experience
What I did
Lead a project to make it faster and easier to transport medicines around the world and evaluate their quality through Product Design.
Deliverables
- Brand Strategy
- Visual Identity
- Logo redesign
- Application redesign
- Product Packaging
- Sales & Investor Deck
Created with
Digital Surgeons
Hibernate
Hibernate
TL;DR
Revolutionizing Sleep: An Unprecedented Competitive Advantage
The team embarked on a mission to revamp Hibernate's brand experience, starting with a week-long design sprint to refine Hibernate's visual language and presentation format.
A detailed redesign of Hibernate's mobile platform was undertaken to ensure a consistent brand experience across all touchpoints.
The team crafted a compelling narrative around Hibernate's origins and mission, which was integrated into all aspects of the brand's visual identity, including a streamlined logo and a curated color palette.
A detailed redesign of Hibernate's mobile platform was undertaken to ensure a consistent brand experience across all touchpoints.
The team crafted a compelling narrative around Hibernate's origins and mission, which was integrated into all aspects of the brand's visual identity, including a streamlined logo and a curated color palette.
Results
Summary
- The team transformed Hibernate's mobile application into a more user-friendly interface, introducing upselling opportunities within the user interface to enhance the user experience.
- The reimagined brand identity was applied to Hibernate's website and social media channels, ensuring a consistent brand experience across all platforms.
- The project received positive feedback from Hibernate's CEO and Founder.
Old presentation design
New presentation design
Kickstarting the Brand Experience Revamp
The Design Sprint and Its Outcomes
Our team embarked on an exciting mission: to breathe new life into Hibernate's brand experience. We initiated a week-long design sprint, honing Hibernate's visual language and presentation format. The result? A unified and compelling brand aesthetic that spotlights Hibernate's unique selling proposition.
Deep Dive into Brand Visual Identity
Analyzing and Redesigning Existing Materials
We meticulously dissected Hibernate's existing materials, pinpointing opportunities to redesign these assets for maximum impact. This process allowed us to seamlessly integrate Hibernate's mission - championing efficient sleep for high performers - into its visual language.
Revitalizing Key Touchpoints
Overhauling the Sales and Investor Pitch Deck
We breathed new life into every crucial touchpoint of Hibernate. Starting with a complete overhaul of the sales and investor pitch deck, we replaced outdated narratives with a fresh, authentic brand story.
The deck was visually enhanced to mirror Hibernate's innovative spirit, creating a harmonious alignment between Hibernate's brand story and its visual presentation.
The deck was visually enhanced to mirror Hibernate's innovative spirit, creating a harmonious alignment between Hibernate's brand story and its visual presentation.
Unleashing the Power of Storytelling
Crafting a Compelling Narrative
In today's competitive landscape, we recognized the importance of telling Hibernate's unique story in a compelling and relatable manner.
We delved into Hibernate's origins, crafting a narrative around the founder's realization of sleep as a catalyst for life, and his ensuing endeavor to recreate the restorative rest he found at sea for others.
We delved into Hibernate's origins, crafting a narrative around the founder's realization of sleep as a catalyst for life, and his ensuing endeavor to recreate the restorative rest he found at sea for others.
Crafting Hibernate's Compelling Brand
Creating a Robust Brand Strategy
Our task was to encapsulate Hibernate's unique startup story in a robust brand strategy. We aimed to create a vivid picture of the target audience and articulate a distinctive presence in the connected tech and wellness industry.
Our approach extended beyond aesthetics, meticulously curating typography, colors, imagery, and graphic elements, each reflecting Hibernate's innovative spirit and commitment to sleep optimization.
Our approach extended beyond aesthetics, meticulously curating typography, colors, imagery, and graphic elements, each reflecting Hibernate's innovative spirit and commitment to sleep optimization.
Logo Refinement: Small Changes, Big Impact
Analyzing and Streamlining the Logo
Our initial step involved a thorough analysis of Hibernate's existing logo, identifying its strengths and areas needing enhancement. The result was a modern, simplified logo that resonated with Hibernate's ethos of efficiency and optimization, while maintaining the logo's original essence.
Balancing Calm and Innovation through Color
Curating a Reflective Color Palette
We carefully curated a color palette that echoed the brand's commitment to sleep optimization and high performance. The new palette featured soothing hues for restful sleep and tones that conveyed innovation and efficiency.
Revolutionizing Sleep with a Cutting-Edge App
Transforming Hibernate's Mobile Application
Following a blueprint phase, we transformed Hibernate's mobile application into a more user-friendly interface. The redesign aimed to make the app more intuitive, enhancing the user experience and strengthening Hibernate's connection with its customers.
Enhancing User Experience with Upselling Opportunities
Introducing Upselling Opportunities in the App
The transformation goes beyond aesthetics. The redesigned app introduces upselling opportunities within the user interface, a feature previously absent. These strategically placed upsells not only enhance the user experience but also reinforce Hibernate's commitment to optimizing sleep for high performers.
Crafting Cohesive Touch points to Resonate with Audiences
From Unboxing to Website Interaction and Social Media Engagement
Next, we turned our attention to the unboxing experience, aiming to create an unforgettable first impression for Hibernate's customers. We designed a package that not only protected the product, but also encapsulated the essence of the brand and its promise of optimized sleep.
Our team then applied Hibernate's reimagined brand identity to their website. The result was a cohesive, user-friendly site that showcased Hibernate's product line, amplified their unique value proposition, and reinforced the brand story.
Lastly, we extended our brand storytelling to Hibernate's social media channels, ensuring a consistent brand experience across all platforms. From Instagram toLinkedIn, each post was designed to drive home the brand's mission, reinforce its core values, and engage with the audience in a meaningful way.
Our team then applied Hibernate's reimagined brand identity to their website. The result was a cohesive, user-friendly site that showcased Hibernate's product line, amplified their unique value proposition, and reinforced the brand story.
Lastly, we extended our brand storytelling to Hibernate's social media channels, ensuring a consistent brand experience across all platforms. From Instagram toLinkedIn, each post was designed to drive home the brand's mission, reinforce its core values, and engage with the audience in a meaningful way.
“
I was very happy with how the team accurately captured the Hibernate brand messaging personality. I would love to work with the team going forward."
I was very happy with how the team accurately captured the Hibernate brand messaging personality. I would love to work with the team going forward."
Eric Wells, CEO & Founder of Hibernate
Looking Ahead
Reflecting on the Project and Looking to the Future
This project was a testament to the power of a well-executed brand refresh. By focusing on Hibernate's unique story and mission, we were able to create a compelling and cohesive brand experience that resonated with customers and stakeholders alike.
As we look to the future, we're excited to continue this journey with Hibernate, further refining and enhancing their brand as they continue to revolutionize the world of sleep optimization.
As we look to the future, we're excited to continue this journey with Hibernate, further refining and enhancing their brand as they continue to revolutionize the world of sleep optimization.